The Gala Para Ti 2026 brought together at the Basavilbaso Palace figures from different generations of fashion, show business, and culture in Argentina. On a night shaped by the concept “Latency”, which focused on what is in the process of transforming and on the new voices beginning to emerge, Marta Fort was one of the guests invited to represent that new generation.
At 22 years old, the model and content creator is in full expansion. Streaming, television, and social media are today her main spaces of expression, while her style and her personality are also becoming part of her public identity.
But there is something that threads through each of those worlds: the Fort surname. And with it, the inevitable presence of Ricardo Fort.
Marta Fort and a relationship with fashion that began in the family
For Marta, fashion is not something new. It has been present since she was a child and has a very concrete family root. “Fashion has always been present from a very young age, initially because of my dad, who was also a fashion icon,” she said during her chat with Para Ti.
Ricardo Fort built much of his public persona around a very defined aesthetic, luxury, and a particular way of presenting himself. Marta acknowledges that influence, but she also found her own way of playing with clothes.
“I always liked to dabble, to switch styles when dressing,” she explained. Today, for example, she is going through a moment marked by an aesthetic inspired by the 80s and 90s.
The choice is not accidental either: it is connected to one of her new professional projects. “I’m in a late-nineties, eighties mood… about to debut my show in Blender, Fort Night Show,” she teased, referring to the same name as the beloved program of her father.
From the journey to greater ease in front of the cameras
Marta’s growth also ties to a greater confidence when expressing herself. In that process, she explained, a particular experience helped her feel more comfortable around other people and in front of a camera.
“The journey helped me a lot to feel comfortable when doing notes, expressing myself with people and talking,” she assured.
Today she feels she has found her own space both in streaming and on television. “Honestly, it’s helping me a lot and I’m super happy,” she said about this new phase.
That ease also appears in the content she shares on social networks. Marta bets on spontaneity and on situations that allow her to play with her character. As an example, she recalled one of her recent vlogs, in which she became a supermarket cashier.
“I crack up laughing, always spontaneous,” she said. And she explained that one of the things she enjoys most is feeling that the audience understands her proposition: “I like it because I think people see my character, understand it and enjoy this thing of me going, perhaps prepared or not, but I go and give them my best to have fun with me.”
The Fort brand, between biting phrases and public exposure
Marta’s personality also leads to inevitable comparisons with her father. There are gestures, phrases, and a way of facing exposure that directly reference Ricardo.
She herself acknowledges these similarities, although she does not seem to view them as something to avoid. “People see the similarity on their own. It’s because of the lines I throw, how sharp I can be from time to time, how direct I can be,” she explained.
But there is one point where Marta makes a crucial distinction: exposure is also a personal choice. “I also like exposure and I truly enjoy what I do,” she affirmed.
That enjoyment is part of what she is building today as a public figure. It’s not merely about continuing a family story, but about finding in that legacy elements she can make her own and take to new formats.
“I feel like I help preserve his memory”
The relationship with Ricardo Fort also appears on a deeper dimension. For Marta, maintaining a public presence does not merely mean building her own career: it can also be a way to keep her father’s memory alive.
“I also like part of the exposure because I feel that, in this way, I help preserve the memory of my dad, of my father,” she expressed.
And she explained how that mechanism works in the era of social networks and digital content: “Perhaps a media outlet notices and asks, ‘Who is she?’ And there it goes, it focuses on the iPhone. I feel that I help preserve his memory.”
In that phrase lies one of the keys to her present. Marta does not renounce the surname she bears nor does she try to detach herself from Ricardo Fort’s figure. On the contrary, she takes what she recognizes as her own—the humor, spontaneity, bluntness, the taste for fashion and exposure—and brings it to her own domain.
At the Para Ti Gala 2026, where different generations of fashion and show business figures gathered to celebrate the 104 years of the medium, her presence also served as a demonstration of that renewal. Marta Fort is the heir to a highly recognizable identity, but today she is beginning to write her own version of that story.
Design of cover: Roshi Solano
Production: Darío Alvarellos, Christian Beliera, Gustavo Ramírez and Roshi Solano
Retouch: Roshi Solano
Gala Para Ti: a night to remember
With its stately architecture, French-inspired details, and an atmosphere that blends history and sophistication, the Basavilbaso Palace was the chosen stage for Para Ti’s Gala. A unique space that, with its timeless elegance, made this night an even more special occasion.
Betano was part of the Para Ti gala with an activation inviting the night’s protagonists to experience something different, in line with its entertainment and fun proposition.
Drean joined the Para Ti gala with a proposal that combined design, innovation and technology, and surprised guests with an exclusive preview of its new era, through a preview of its upcoming release.
Bodega Escorihuela Gascón accompanied a new edition of the Para Ti Gala, pairing a selection of its wines with a night that celebrates the evolution of fashion and contemporary culture. This participation fits within the brand’s strategic vision of inhabiting culturally relevant spaces, connecting its legacy with the platforms and conversations that define today’s vanguard.
The Gala’s security was provided by Perroti, who accompanied the invited figures throughout the night.
In keeping with a night that celebrates fashion, the Para Ti Gala’s ambiance was crafted by Mónica Pons Eventos, with a sophisticated and stylish setup that complemented the Basavilbaso Palace’s elegance. @monicapons_eventos
Comprehensive production: Matías Rosado
