There was a time when a dog collar was simply a collar. A leash had to be sturdy and a travel bag, practical. But something changed: pets stopped occupying only a place in our homes to establish themselves also in the universe of fashion, design, and luxury. pets stopped occupying only a place in our homes to establish themselves in the universe of fashion, design and luxury.
And perhaps no image explains it better than an enormous Goyard trunk dedicated exclusively to storing clothing and accessories for a dog or a cat.
The scene isn’t from a movie nor the extravagance of any celebrity. It is one of the pieces that form I Love My Pet, the peculiar online auction Maurice Auction is preparing in Paris for October.
A sale as unexpected as it is revealing of a trend that continues to grow: luxury also has four paws.
From Hermès to Goyard: when pets enter the dressing room
The auction brings together items from a single collection and offers something akin to the dream wardrobe of a fashion-forward pet.
There are travel accessories, leather goods, collars, leashes, harnesses, and clothing made in a variety of materials and colors.
But two of the major French houses draw much of the attention: Goyard and Hermès.
Goyard, the historic house associated with the art of travel, translates here its most recognizable codes to companion animals.
Among the pieces are travel bags, collars, leashes and bowls, as well as one of the collection’s curiosities: a XXL trunk created to store pet clothing and accessories.
That is to say: the canine — or feline — equivalent of having a real travel wardrobe.
Hermès, but with a leash
Hermès is also present in this collection with a selection that includes a travel bag, collars, and leashes crafted in the maison’s recognizable aesthetic.
And that perhaps is the most interesting part of the auction.
It’s not just about slapping a famous logo onto a dog object. The same ideas of craftsmanship, noble materials, design, and durability that historically defined luxury are beginning to migrate to items that form part of pets’ daily lives.
Pets: the new members of the fashion universe
Behind the eccentricity lies also a cultural shift. Dogs and cats today occupy an increasingly important place in family life. They travel, join vacations, appear on social networks, and even take part in moments that used to be exclusively reserved for people.
And the market has accompanied that transformation. Designer beds, clothing, accessories, carrier bags, and items created especially for them are no longer a rarity.
Now, this auction takes the phenomenon one step further and places it directly within the world of collecting.
Because the items to be sold were gathered not solely for their function: they also carry the history and codes of some of the world’s most famous luxury houses.
The auction that turns a pet’s wardrobe into a collectible
According to information released by Maurice Auction, I Love My Pet will be the first sale of this scale conducted in France entirely centered around the art of living with dogs and cats.
The auction will be online and will close on Thursday, October 15, 2026 at 2:00 PM Paris time.
During the sale period, lots can also be viewed by appointment at Maurice Auction’s offices on rue de Miromesnil, in Paris.
Collars, leashes, and bags will surely find new owners. But perhaps the object that best encapsulates this story is that enormous Goyard trunk.
Because if there was ever a proof of how much our relationship with animals has changed, this is likely it: our pets no longer just have their own things. Some now need a luxury trunk to store them.
