If there is anything that distinguishes Juliana Awada, it is her ability to turn the simplest gestures into a statement of style. In one of her latest posts, she recycled one of her favorite tricks: tucking the hair carefully inside a high-neck sweater.
Far from being a chance occurrence, this detail responds to a trend known as hair tuck (also called Olsen tuck), a styling trick that stylish women have been using for years and that this season is making a strong comeback.
Instead of leaving the hair resting on the garment, Juliana hides it inside the neckline, achieving a cleaner, more sophisticated, and minimalist silhouette.
What is the hair tuck and why is it trending again
The hair tuck consists of concealing the hair inside a polo, scarf, coat, or turtleneck sweater, leaving only a few strands visible around the face.
Although it began to appear frequently on the streets of Paris more than a decade ago, in recent years it has regained prominence, inspired by the style of the Olsen twins and other icons of effortless chic.
The result is a highly flattering effect: the hair looks shorter, as if it were a faux bob, without needing a trip to the salon.
Why Juliana Awada chooses it again and again
In the case of Juliana Awada, the hair tuck has become part of her personal signature. The businesswoman typically pairs cashmere sweaters, wool pullovers, or coats with simple lines with this hairstyle, which delivers a polished image without losing a natural feel.
Moreover, this trick allows the turtleneck to take center stage of the look and emphasizes the face, one of the hallmarks of the minimalist style that defines the former First Lady.
How to do the hair tuck at home
Achieving this effect is much simpler than it seems. Just follow a few steps:
- tuck the hair inside the polo or sweater.
- slightly hollow out the roots to add volume.
- release a few front strands so the result looks natural.
- If you want an even more flattering effect, loosen the hair a bit at the nape to create movement.
The result is a practical, elegant hairstyle, perfect for chilly days, ideal for those looking to refresh their image without resorting to a haircut.
