Buenos Aires briefly became the stage for a different experience. A wine brand unveiled its new 0% alcohol line through an itinerant tour that blended porteño history, gastronomy, and tastings.
Pampita, Gime Accardi, Esteban Lamothe, Germán Martitegui, Gastón Soffritti, and Cochito López were among the guests. With personal styles and daytime-oriented concepts, their choices formed a new edition of Vidriera.
A Tour of Four Icons of Buenos Aires
The activity began aboard a sightseeing bus that traversed four emblematic points of the city: the Teatro Colón, the Obelisco, Plaza de Mayo, and the Faculty of Law.
At each stop, a story connected to the transformation of Buenos Aires was revisited, and one of the four varieties of the new alcohol-free line was presented: Brut, Chardonnay, Malbec Rosé and Malbec–Pinot Noir.
The initiative aimed to move beyond the usual tasting format and relate the evolution of different porteño icons to new ways of approaching the wine world.
From Pampita to Gime Accardi: The Event Guests
Carolina “Pampita” Ardohain and Gime Accardi were among the figures who joined the tour. Actors Esteban Lamothe and Gastón Soffritti, chef Germán Martitegui, and the driver Cochito López also participated.
The lineup thus brought together leaders from different fields for a day that began on the streets of Buenos Aires and continued along the river. The looks chosen by attendees added a fashion element to an experience defined by movement and urban settings.
The Culinary Finale on the Costanera
After the tour, the gathering continued at a restaurant on the Costanera of Buenos Aires. There, chef Fernando Trocca welcomed the guests with a lunch specially prepared to accompany the four labels showcased during the day.
The menu was designed to integrate the non-alcoholic varieties with traditional wines within the same culinary experience. Thus, the presentation concluded around a shared table, after turning different corners of Buenos Aires into tasting stations.
The Celebrities’ Looks at the Event
The occasion called for a relaxed dress code, suitable for a daytime activity with several stops. Each guest interpreted it in their own style, with choices that mixed urban fashion, transitional-season garments, and personal details.
