Ramiro Agulla bid farewell this Friday in an intimate ceremony held at the private Jardín de Paz cemetery, after passing away at 61 due to the aggravation of pneumonia that progressed to septic shock.
Family members, friends and people who shared different moments of his life gathered to accompany Delfina Vázquez Maiztegui, the advertising creative’s wife, in a farewell marked by emotion and respect toward one of the most influential figures in Argentine advertising.
Among those present was Juliana Awada, who opted for a subdued all-black ensemble to bid farewell to Agulla. The former first lady was one of the personalities who drew the most attention upon arriving at the cemetery.
Also in attendance were Paula Cahen D’Anvers and Julieta Kemble, two leaders in fashion and design who came to offer their support to the family. They were joined by businessman Martín Cabrales, journalist Willy Kohan, accompanied by his wife Sofía Pomar; publicist Roberto “Tato” Lanusse, football agent Santiago Hirsig and Silvia Pereyra Iraola, among other friends and relatives.
The images captured the mood of deep sorrow that characterized the farewell, as attendees discreetly supported the family of the publicist.
Who Ramiro Agulla Was
Ramiro Agulla was one of the most outstanding creative figures in Argentine advertising. In 1994, he co-founded the agency Agulla & Baccetti with Carlos Baccetti, responsible for some of the country’s most memorable ad campaigns.
Among his most emblematic works were “The Flame That Calls”, for Telecom/Personal, and “The Bear”, for Quilmes, pieces that defined a era through their creativity and their impact on popular culture.
In addition to revolutionizing commercial advertising, Agulla left a strong imprint on political marketing. He participated in presidential campaigns and advised prominent leaders both in Argentina and abroad, establishing himself as one of the most influential voices in the world of strategic communication.
His passing generated deep shock among colleagues, friends and figures from various fields, who gathered this Friday to bid him farewell and to support his family in a moment of enormous sadness.
