Puro Diseño Fair 2026: Jitric’s Runway Was a Burst of Sensuality and Color

13 October 2026

What would happen if wind could be transformed into a garment? That was the question Maximiliano Jitric seemed to answer with Anatomy of the Wind, one of the most poetic collections to grace the runway at the Puro Diseño Fair 2026.

Far from rigid forms, the designer imagined fashion in perpetual motion, where every fabric moved with the body naturally and each look conveyed the feeling of being alive.

Mariana Genesio Peña en la pasarela de Jitric.

Silhouettes that Transform with Every Step

The collection explored the idea of constant movement. Structures appeared and disappeared through garments that, at times, defined the silhouette and, at other moments, barely hinted at it. Emphasized shoulders, prominent hips, and legs peeking through sheer fabrics built a dynamic, light, and sophisticated image.


Colección Jitric.

Nothing stayed still: each layer seemed to move with the stride, creating a sense of freedom that ran through the entire collection.


Colección Jitric.

Transparency, Layers and a Burst of Color

The gauzes, the embroidered tulles, the wild silk, and the layering were the resources chosen by Jitric to add depth and texture to each ensemble. The result was a delicate and enveloping visual game, where the garments seemed to float over the body.

Colección Jitric.

The palette began with an Indian-inspired print and unfolded a vibrant blend of violets, toasted reds, bright yellows, and deep greens—colors that injected energy into a collection designed to expand with whoever wears it.

Colección Jitric.

A Collection Designed to Reinvent Itself

Colección Jitric.

Beyond the runway, Anatomy of the Wind offered a versatile wardrobe. Each piece was designed to coordinate with the others, enabling multiple ways of wearing and new compositions arising from layering.

Colección Jitric.

Floral Art Had a Prominent Place on the Runway

Colección Jitric.

Beyond the garments, the headpieces and floral bouquets created by FlowVera were a central part of the staging. Each pass was accompanied by arrangements that added glamour, sophistication, and a delicate feminine imprint, reinforcing the collection’s creative concept.

Colección Jitric.
Colección Jitric.

For these floral pieces, FlowVera worked mainly with seasonal and locally produced flowers, such as salvias, strelitzias, calla lilies, Santini chrysanthemums, and carnations (Dianthus). The proposal was completed with imported roses and amaranth, as well as Aspidistra leaves dyed and preserved with glycerin, also imported, which added texture, volume, and a sculptural effect to each headpiece and bouquet.

Colección Jitric.

The result was a floral universe that dialogued with the runway designs and transformed the accessories into true works of art, accompanying each look with elegance, personality, and a deeply artisanal aesthetic.

Colección Jitric.
Colección Jitric.

With this collection, Maximiliano Jitric again demonstrated his mastery of textile work and silhouette construction, offering a proposal where elegance did not lie in rigidity, but in movement. A fashion that flows, changes, and finds its true form when it comes into contact with the body.

Colección Jitric.
Colección Jitric.
Colección Jitric.
Colección Jitric.
Colección Jitric.
Colección Jitric.
Colección Jitric.
Colección Jitric.
Colección Jitric.

 

Angel Byrne

I write about fashion with a personal eye for detail, elegance, and real-life style. Through Angel’s Boutique, I share honest reviews, boutique finds, and style notes for women who want inspiration that feels feminine, modern, and easy to make their own.