Argentine fashion once again made its mark on one of the industry’s most important stages. As part of the Paris Fashion Week, Puli Demaria presented her footwear label PULI.D, a brand that was born in 2021 and, in just five years, has taken a major step in its international rise.
The presentation took place on October 7, in collaboration with the platform Flying Solo, at the historic Hôtel Le Marois, a refined Parisian mansion built in the 19th century that became the ideal setting to showcase a collection where design, craftsmanship, and Argentine leather were the standout features.
A collection that elevates Argentine design
For its debut in Paris, PULI.D presented ten footwear models crafted entirely from 100% Argentine cowhide and meticulously handmade.
Each design sought to reflect the brand’s DNA, recognizable by the wing-inspired adornments on the footwear and by a vibrant palette that traversed the colors of the rainbow. Among the combinations, one was particularly chosen by Puli Demaria: pink and burgundy, two hues that added sophistication and personality to the collection.
Beyond trends, the proposal emphasized manual craftsmanship and material quality, two pillars that have distinguished the brand since its inception.
The jewel-topped knee-high boots stole the spotlight
Among all the pieces shown, one model drew all eyes.
It was a pair of leather knee-high boots, enhanced with more than sixty small applications made with Swarovski crystals and semiprecious stones, transforming the footwear into a true collectible piece.
Each of those ornaments was handmade by Paula Gainza Bemberg, Puli Demaria’s mother, who also was part of the team that traveled to Paris.
That artisanal work not only added an exceptional level of detail but also infused a strong emotional element into the collection, reinforcing the idea of a family project where design and craft live in harmony in every creation.
Fashion, comfort, and high craftsmanship
Since its inception, PULI.D’s founder has aimed to prove that a shoe can fuse design, comfort, and personality into a single piece.
The collection presented in Paris elevated this philosophy one step further with a haute couture-inspired proposal, where the footwear ceased to be a mere accessory and became the true protagonist of each look.
The styling was handled by Alejandro García, a renowned Argentine stylist and Martín Fierro award winner, who developed a holistic concept designed to highlight each of the designs.
Demaria also collaborated with Roger Ferrón Haley, a member of PULI.D’s creative team and co-responsible for the brand’s collections’ development.
One more step in international reach
Known for her work as a DJ, actress, and TV host, Puli Demaria thus seals a new phase as a designer and entrepreneur.
Her participation in Paris Fashion Week not only allowed PULI.D’s work to reach buyers, specialized press, and designers from different countries, but also showcased Argentine talent and artisanal craftsmanship on one of the world’s most important fashion circuits.
Following this experience, the brand already envisions its next challenge: participating, together with Flying Solo, in the Milan Fashion Week 2027, continuing its trajectory of international expansion.
