Luisana Lopilato walked again on one of Paris’s most visible runways. As an Argentine ambassador for L’Oréal Paris, she took part in the runway show in front of the Eiffel Tower, during Fashion Week, alongside international figures such as Kendall Jenner, Eva Longoria, Jane Fonda, Viola Davis, Cara Delevingne, and Andie MacDowell.
The show, held under the slogan “Express Your Value,” also served as a starting point for a more intimate conversation. In an exclusive interview with Para Ti, the actress reflected on how her approach to beauty has changed, the pressure she felt while growing up in front of cameras, and the message she hopes to convey to her daughters.
At 39 years old, a mother of four and with an international career, Luisana is also entering a phase of professional expansion. In addition to her acting work, she now aims to get involved in production and participate in shaping new stories.
Beauty, Confidence, and Self-Worth
— You’ve been an ambassador for L’Oréal for several years. What do you feel that partnership represents today, and what values do you share with the brand?
— My relationship with L’Oréal is very special because we have grown together. I started very young and today, after so many years, I still feel the same pride in representing a brand that accompanied me through so many different stages of my life.
I think the most meaningful thing is that we share a way of understanding beauty that goes far beyond the physical. It has to do with confidence, with daring to be who we are, and valuing our individuality. That is something I identify with even more today than when I started.
— The motto “Because you’re worth it” speaks to self-esteem and confidence. What does that phrase mean for the Luisana of today, at 39, and what did it mean for the one at 20?
— I think at 20 you’re still trying to figure out who you are. You seek approval, you compare yourself, you want to do things right and you often give too much weight to what others think of you.
Today, at 39, that phrase has a much deeper meaning. I’ve understood that our value does not depend on how we look, on our achievements, or on others’ opinions.
For me, it also has a lot to do with my faith. I deeply believe that God created each of us with a purpose and a unique value.
Today I feel much more secure in who I am, even though I continue to learn. And if I could tell that twenty-year-old Luisana anything, it would be not to worry so much about pleasing everyone, to trust herself more, and to enjoy the journey.
Self-Care Without a New Obligation
— With such a demanding schedule between Argentina and Canada, how do you find moments for self-care without it becoming one more obligation?
— I don’t always manage it! (Laughs). With four kids, work, travel, and family routines, there are days when I feel the hours aren’t enough.
But I’ve learned that taking care of myself doesn’t necessarily mean spending two hours on something special. Sometimes it’s training, which I love and which does me a lot of good. Other times it’s simply being quiet at home, having a coffee, dedicating a moment to pray, or just resting.
In the past I might have felt I had to do everything. Today I try to listen to myself more and understand that stopping is okay too. I don’t want self-care to become another demand, because then it loses its meaning entirely.
— You always convey a very natural image. Was there a moment when you felt pressure to meet certain beauty standards? How did you learn to coexist with that?
— I think all women, at some point, feel that pressure. And when you start working so young in an industry where your image is so exposed, it’s inevitable that it affects you somehow.
Over the years I learned to look at beauty from another perspective. My body changed, I became a mother of four, I grew, I matured, and went through different phases.
Today I try not to argue with those changes, but to accept them and be grateful for them. Of course I love grooming, makeup, and feeling beautiful, but I don’t want that to determine how I feel about myself.
I also think a lot about the example I set for my children, especially my daughters. I would like them to grow up understanding that beauty does not have a single model and that the most important thing is to feel good about who they are.
Her Perspective on Women in the Industry
— After so many years in the business, what do you think has changed in the industry regarding the representation of women and what challenges still remain?
— I think there has been a very important evolution. Today we see many more women telling stories, producing, directing, and occupying decision-making roles. I find that wonderful.
For many years, especially when I was younger, I felt that certain female characters were quite limited. Today there is more space to show women who are complex, strong, vulnerable, with contradictions and with their own stories.
I’m very excited about this phase because I’m also beginning to get involved in production. I’m interested not only in interpreting characters, but in participating in the creation of stories that have something to say.
There is still a long way to go, but I think we are living a very interesting moment for women in our industry.
Maternity, Work, and Letting Go of Perfection
— You’re a mother of four and you continue to develop international projects. How did you build that balance between motherhood and your professional growth?
— First, I’d say that there is no perfect balance. And it took me a long time to understand that!
My children are my priority and my family is the most important thing I have. But I also love my profession, I’m passionate about acting, and I have a strong desire to keep growing.
I think the key is to stay organized, have a partner who supports you, and understand that there are moments for everything. Mike and I are a team, and we try to support each other a lot in our projects.
I also learned to choose. Today I am much more aware of the projects I take on, the time they require, and what they mean for our family dynamics.
There are days when I feel I could handle everything, and others when I end up exhausted. But I don’t aim to be a perfect mom or a perfect professional. I aim to be present, to do things with love, and so my children see that their mom also has dreams and works to fulfill them.
— On social media you show everything from big productions to everyday family scenes. How do you decide which part of your life to share and which to keep private?
— I’ve always been quite spontaneous with social media. I like sharing real things, having fun, showing my work, and also small moments of my daily life.
But over the years I’ve come to understand increasingly the importance of guarding our privacy, especially that of my children.
There are moments that are just ours and don’t need to be on a screen. I find it beautiful that it’s that way.
I try to find that balance between sharing with the people who have stood by me for so many years, whom I hold dear, and preserving that precious space that is our family life.
Luisana Lopilato’s Best Beauty Advice
— If you had to give a beauty tip — not only aesthetic but also emotional — to a woman going through a time of change, what would you tell her?
— I would tell her to be patient and loving with herself. Not to compare herself to other women and not to feel she has to have everything solved.
Sometimes we are our own harshest critics. We push ourselves so hard that we forget to acknowledge all that we do and all we have overcome.
I would also tell her not to fear starting over, changing, or growing. Life has different stages, and each one brings something to teach us.
And something that I consider essential: never forget your value. Take care of yourself, surround yourself with people who uplift you, and remember that beauty also lies in how we love, how we treat others, and how we view life.
— Is there any beauty or wellness ritual you learned from your mom or family that remains part of your routine today?
— My mom has always been an example to me. Not only for how she cared for herself, but for how she cared for everyone around her.
I grew up watching a very present woman, deeply devoted to her family, who always found a way to be there for everyone.
I think I learned from her that taking care of yourself also has a lot to do with the love we put into simple and everyday things.
And there’s something I value much more today: those moments among women, conversations with my mother and sister, sharing advice, laughing, and listening to each other. They may seem small, but to me they hold enormous value.
Luisana Lopilato’s New Projects and Dreams
— What projects excite you for this new phase, and what dreams do you feel still left to fulfill, both professionally and personally?
— I’m living a professional phase that excites me tremendously. I feel that after so many years in the industry I still have a lot to explore.
This year I had the opportunity to work on very different projects, with roles that challenged me as an actress, such as Pepita la Pistolera, which was an intense and special experience for me.
Moreover, I’m starting to take steps into the production world, something I had been eager to do. I love the idea of being involved in stories from another angle and continuing to learn.
I also look forward to continuing to work internationally, meeting new teams, and daring to portray characters I might not have imagined before.
On a personal level, my dreams are fairly simple. I want to see my children grow up happy, support them at every stage, keep building memories with my family, and enjoy all that God blesses us with.
I think today my greatest wish is simply this: to keep growing, but without losing sight of what is truly important.
