Juliana Awada once again placed her signature style at the center of attention during the presentation of Awada Market, her new project, which she launched this Friday in front of journalists and special guests.
For the occasion, the businesswoman and former first lady chose a look with a spring-inspired edge that blended some of her favorite pieces: denim, white, and a relaxed yet sophisticated silhouette.

The Look of Juliana Awada to Present Awada Market
Awada wore a classic-cut blue jeans, paired with a white satin camisole.
The garment featured its standout detail as lace trims, present at both the neckline and the hem, a feature that added a feminine and delicate touch to the ensemble.

On top, she added a white, linen, tailored-cut cross-front blazer, which she wore with rolled-up sleeves, a detail that gave the outfit a more chic and carefree vibe. The structure of the garment contributed a sophisticated touch, while the way she wore it toned down formality and reinforced the relaxed imprint of the look.
The combination of denim, satin, lace, and tailoring thus achieved a balance between feminine, classic, and casual.

Juliana Awada’s Beauty Details
To complete the look, Juliana chose to wear her hair loose, with a natural styling that complemented the relaxed aesthetic of the outfit.

As for the makeup, she opted for a delicate and natural makeup look, without overloading the face and keeping the focus on the freshness of the overall ensemble.
With this choice, the businesswoman reaffirmed one of the formulas that best represents her style: classic garments, neutral tones, and pieces that blend elegance with comfort.