The Karl Lagerfeld universe touched down in Argentina and marked its arrival with a night that brought together fashion, music, and entertainment figures. On Wednesday, October 28, the brand hosted an exclusive event at its new boutique in Unicenter, where the spirit of the campaign From Paris With Love set the tempo of the celebration.
Pampita, Eva De Dominici, Monna Antonópulos, Laurita Fernández y Sofía Zámolo were among the guests who joined this new chapter of the brand. Also in attendance were Juan Marconi, Giuliano Montepaone, and Angelo Mutti Spinetta, among others.
A pink carpet and a universe inspired by “From Paris With Love”
The experience began with a pink carpet, foreshadowing the playful tone of the evening. Inspired by the brand’s recent Paris Fashion Week event, the celebration brought to Buenos Aires the visual universe of its campaign, starring Paris Hilton and NOT-KARL.
A claw machine became one of the highlights of the night, along with a series of light installations inviting guests to interact with the concept.
The music was provided by Daniela Urzi, who accompanied the celebration with a live DJ set.
What the first Karl Lagerfeld store in Argentina looks like
Even though the celebration took place on October 28, the boutique had opened its doors on September 25, 2026. With a surface of 72 square meters, it became the brand’s first retail point in the country.
The space offers a selection of apparel, footwear, and accessories for women and men, with the house’s signature aesthetic: Parisian-inspired classics threaded with a rock chic attitude.
The opening forms part of Karl Lagerfeld’s expansion in Latin America, bringing Argentine audiences a proposition that blends the founder’s legacy with a contemporary outlook.
The legacy of Karl Lagerfeld, with a forward-looking perspective
The brand keeps Karl Lagerfeld’s creative vision at its core, his passion for design, and his ability to reinterpret the classics. Currently, the creative direction is led by Hun Kim.
That dialogue between heritage and contemporary style threads through its collections and experiences: in Buenos Aires, the celebration merged Parisian references, fashion, and a playful staging to introduce its new presence in the country.
