Argentine fashion gathered once again for a cause that affects everyone. Carolina Amoroso, Cami Homs, Allegra Cubero, India Ortega, and Rocío Igarzábal were among the leading figures at the Moda Argentina X LA VIDA show, held at Alcorta Shopping.
With 38 walks by some of the country’s most important brands, the runway blended the latest trends with the campaign’s emblematic tees, which since 2023 aim to raise awareness about the importance of medical screenings and early cancer detection.
Also walked the catwalk Cecilia “Caramelito” Carrizo, Priscila Crivocapich, Francesca Rivero, Valen Salezzi, Puli de María, Rocío Vivas and Alexia Toumekian, alongside influencers such as Luciana Ini, Titi Vázquez, Carmen Bustelo, Path Sánchez and Lucila Mollesi.
The production and curatorship were handled by Los García, the duo formed by Nacho García Rocha and Mariana García Navarro, with hairstyles by Cerini and makeup by Gervasio Larrivey using AVON products.
The night also featured live music from Juliana Gattas, who opened the event with two songs from her solo period, and was hosted by Iván de Pineda and Teté Coustarot.
From the front row, figures such as Nicole Neumann, Anabel Sánchez, and Zuzú Coudeu also supported the initiative.
Under the motto “Checking up is in fashion”, Moda Argentina X LA VIDA once again demonstrated that a runway can become a powerful storefront for discussing prevention.
The celebrities who starred in the night
Next, all the looks and the figures who participated in another edition of Moda Argentina X LA VIDA.
