The closing of BAFWEEK was marked by a special celebration. María Cher chose the final day of fashion week to celebrate her 25 years in the business and did so with a show that departed from the traditional runway format.
The Argentine brand opened its archives for the first time to display original pieces from different stages of its history and, through them, to trace this 25-year journey.
Fashion met dance, live music, and performance in an experience that staged María Cher’s universe and its evolution over time.
25 Years of History Through the Archive
One of the most special moments of the presentation was the display of original pieces from María Cher’s archive.
The designs allowed reviving different moments in the brand’s history and putting them once again in dialogue with the present.
It wasn’t just about looking back, but about showing how a 25-year-old identity can continue to find new ways to express itself.
From the Archive to Summer 2027
The journey through the brand’s history culminated with the presentation of Summer 2027, María Cher’s collection number 51.
Thus, past and present shared the same stage: the archive pieces served as the brand’s memory, while the new collection opened the next chapter.
The presentation reaffirmed María Cher’s place within Argentine fashion and turned her anniversary into an opportunity to look at everything that has been built and, at the same time, project forward.
The Celebration Continued After the Runway
The celebration did not end when the show finished. After the presentation, the space transformed into a true dance floor. DJ Zucker took to the console, and the night continued with music, dancing, and gastronomy until the early hours.
In this way, María Cher closed BAFWEEK by turning her 25th anniversary into a complete experience: fashion, archive, music, movement, and celebration, with a new collection serving as the starting point for what lies ahead.
