At Argentina Fashion Week, fashion did not end with the garments. The makeup also had its own spotlight and accompanied each collection with proposals designed especially for each show.
Once again, Mabby Autino and her team were entrusted with interpreting the spirit of each designer through makeup, creating looks that dialogued with the garments and helped build the identity of each presentation.
This edition offered a beauty perspective that moves between different styles: from luminous skin and natural finishes to eyes and lips that take center stage.
Because, once again, makeup ceased to be a mere accessory and became part of the fashion proposition.
The 8 upcoming makeup looks: all the trends
1. Blurred makeup: the soft-focus effect that smooths the skin
The blurred makeup proposes skin that appears uniform, soft, and lightly diffused, as if it had a soft-focus filter. The idea is not to achieve a completely matte finish or hide the natural texture, but to create a velvety effect and visually more even skin.
In this trend, foundation is built up in light layers and products are carefully blended to avoid harsh edges or lines. The result is a fresh, polished skin with that soft focus appearance that visually smooths facial features.
It’s especially interesting for those seeking a sophisticated yet natural look: the skin takes center stage without looking overly made up.
2. Playful makeup: makeup that invites you to play
The playful makeup invites abandoning rules and daring to experiment with color, shapes, and small details. It’s a trend that’s more fun and expressive, finding in makeup a way to play with one’s own identity.
Colored shadows, graphic liners, unexpected contrasts, and touches of shine appear as tools to transform a classic look into something far more personal. It’s not about following a precise formula, but about trying, mixing, and discovering new ways to express oneself through makeup.
The key is to dare: a splash of color on the eyes, a different eyeliner, or a glossy finish can be enough to give makeup a whole new energy.
3. Skin first: the skin as the protagonist of the no-makeup look
The skin first trend puts the focus where it all begins: the skin. The goal is to achieve a fresh, luminous, natural-looking face, with makeup so subtle that it seems there is almost none at all.
The concept is closely related to the no-makeup makeup, one of the proposals that continues to gain space season after season. Hydrated skin, light coverage, soft blush, and small touches of light are enough to enhance features without concealing them.
The key is to enhance the skin rather than cover it. Small imperfections can remain visible, and the natural texture of the face as well, because the goal is precisely that sense of freshness and naturalness.
A look that’s easy to wear and adaptable to daily life, confirming that makeup can also be a matter of balance: less product, more skin.
4. Color & metallic makeup: when makeup fills with shine
Color returns to a central role in makeup, but this time paired with a more striking finish: metallic tones. Golds, silvers, and iridescent pigments appear on the eyes to add light and transform a simple look into something far more expressive.
The trend lets you play with different intensities. From a small metallic touch at the tear duct to bolder shadows that cover the entire lid, the idea is to incorporate shine as a resource to highlight the gaze.
The result can be sophisticated or bolder, depending on how it’s combined. Because color is no longer reserved for grand occasions: it can also become that small detail that completely changes a makeup look.
5. New smokey eye: the most current version of the classic
The smokey eye is reinvented, leaving behind the most intense and perfectly structured versions to adopt a more relaxed and contemporary finish. The look remains the star, but now the shadows are blended in a more diffused way, with soft edges and less defined transitions.
The classic black can also share space with browns, greys, earth tones, or even more unexpected colors, depending on the personality of each look. The key is to create depth without the result looking too rigid.
A makeup move that returns again and again, but this season finds a new way to wear it: more imperfect, softer, and much easier to adapt.
6. 80’s revival: the return of more expressive makeup
The 80s come back to inspire makeup with a proposal that recovers color, volume, and a much bolder attitude. In contrast to minimalist makeup, this trend invites you to again play with intense looks full of personality.
Vibrant shadows, defined blush, and statement lips are among the resources that reclaim the spirit of that decade. The idea isn’t to copy the twenty-fourteen makeup literally, but to reinterpret its energy from a contemporary viewpoint.
The result is fun, expressive makeup with a touch of nostalgia, ideal for those who enjoy makeup that shows up and plays a significant role in the look.
7. Juicy lips: hydrated, shiny lips with a juicy effect
The juicy lips bring shine to the mouth and revive the look of hydrated, plump, and luminous lips. The trend bets on glossy finishes that reflect light and convey an immediate sense of freshness.
The secret lies in keeping the lips well hydrated and adding gloss, lip oils, or products with a satin finish. The tones can range from nude and pink to bolder colors, always with that wet effect that characterizes the look.
An easy trend to adopt and perfect for everyday wear: a touch of shine is enough to completely transform the makeup.
8. Smokey eyes: the intense gaze that remains in vogue
The smokey eyes once again prove that some classics never lose their place. The gaze is built from diffused shadows that create depth and an enveloping effect, ideal for giving makeup intensity.
This season, the secret lies in well-blending the tones and avoiding too-sharp cuts. Black remains an option, but browns, greys, and other dark shades can also be used to achieve a softer, more versatile result.
A makeup resource that works especially well for the night, though worn with less intensity it can also suit more casual looks.
