The presence of Mirtha Legrand stood out as one of the most special moments of the Gala Para Ti 2026. At 99 years of age, the iconic queen of Argentine television arrived at the Palacio Basavilbaso to participate in a celebration deeply tied to her own story: that of a woman who has crossed generations and who, for decades, has also become part of the history of Para Ti.
On a night that brought together major figures from fashion, culture, and entertainment under the concept “Latency”, Mirtha was especially honored by the magazine that has accompanied her throughout her career.
A Tribute to a Shared History
Para Ti marks 104 years of history and, along that journey, has witnessed the transformations of Argentine society, fashion, and culture. Mirtha Legrand also traversed those changes: at first as one of the great figures of cinema and television, and, over time, as an undeniable presence in the media universe.
Her bond with Para Ti is part of that shared history. The magazine accompanied various moments of her career and, with the advent of the digital era, continued to tell about her appearances, her looks, her interviews, and every moment that keeps her relevant.
That is why her presence at the Gala carried a special meaning: it was not only the arrival of one of Argentina’s most important entertainment figures but also the meeting between a legend and a medium that has been telling stories for more than a century.
Mirtha Legrand: the Protagonist of a Special Moment at the Gala
During the celebration, Mirtha received a tribute that was specially prepared for her. As part of that recognition, a video was screened, created specifically to honor the diva and to review the bond between the icon and Para Ti.
The moment was accompanied by the presentation of a gift from Jean Pierre and a bouquet of flowers. Juan Astibia, CEO of Atlántida, was entrusted with presenting the gift to Mirtha during the Gala.
The scene distilled, in a few minutes, much of the spirit of the celebration: to recognize those who are part of Para Ti’s history, while at the same time continuing to look forward.
The Look of Mirtha Legrand for the Para Ti 2026 Gala
For the occasion, Mirtha selected a design from Claudio Cosano, from his CC Couture 2026 collection. It was a tulle gown, fully cut-out and hand-embroidered, featuring a delicate lilac-to-silver gradient.
The gown bore the signature of Claudio Cosano, one of the luminaries of Argentine haute couture, and completed Mirtha’s appearance on a night devoted to celebrating fashion, a career, and the personalities that form part of Para Ti’s history.
A Legend Still in Her Prime at 99
Mirtha arrived at 99 with a unique presence in Argentine show business. Her career spans cinema, television, and especially the format of the televised luncheons that transformed into her personal brand.
Her continued prominence is also linked to a very particular ability: to keep making headlines, sparking conversations, and occupying a central place in Argentina’s popular culture after decades in the industry.
In February 2026, Mirtha celebrated her 99th birthday surrounded by family and friends, in a night that once again highlighted the immense affection she inspires among the public and her colleagues.
Para Ti and Mirtha: Two Stories Still Being Written
The Gala Para Ti 2026 was, in short, a gathering of generations. The concept of “Latency” invited attendees to focus on what is undergoing transformation, on ideas and talents that have yet to emerge.
In this context, Mirtha’s presence brought something unique: the strength of a story already engraved in collective memory, yet continuing to add new chapters.
Fourteen decades after its birth as a magazine, Para Ti continues to accompany the figures who defined each era. And Mirtha Legrand, at 99 years old, is unquestionably one of them.
With its stately architecture, its French-inspired details, and an atmosphere that blends history with sophistication, the Palacio Basavilbaso was the chosen stage for Para Ti’s Gala. A unique space that, with its timeless elegance, made this night even more special.
Betano was part of the Para Ti gala with an activation inviting the night’s protagonists to live a different experience, aligned with its brand of entertainment and fun.
Drean joined the Para Ti gala with a proposal that fused design, innovation, and technology, surprising guests with an exclusive preview of its next era through a sneak peek of its upcoming launch.
Bodega Escorihuela Gascón accompanied another edition of the Para Ti Gala, pairing a selection of its wines with a night celebrating fashion’s evolution and contemporary culture. This participation aligns with the brand’s strategy of inhabiting culturally relevant spaces, linking its legacy to the platforms and conversations that define today’s vanguard.
The Gala’s security was in charge of Perroti, who accompanied the invited figures throughout the night.
In keeping with a night that celebrates fashion, the Gala Para Ti’s ambiance was crafted by Mónica Pons Eventos, delivering a sophisticated and stylish setting that complemented the elegance of Palacio Basavilbaso. @monicapons_eventos
Comprehensive production: Matías Rosado
