This Wednesday, August 19, Para Ti celebrated its 104th anniversary with a new edition of its traditional Gala, which took place at the Basavilbaso Palace.
Under the concept “Latency”, the evening focused on what exists before fashion becomes an image: the hours of work, the materials, the techniques, the knowledge handed down from generation to generation and, above all, the hands that make each creation possible.
For this edition, fifteen leading names in Argentine fashion were invited to interpret the Gala dress code from their own creative universe. Each designer worked with a muse to transform an idea into a unique piece.
The result could be seen in a presentation that brought together different perspectives on contemporary Argentine fashion.
Javier Saiach with Sofía Seijas
Javier Saiach was one of the designers invited to interpret the Latency concept alongside Sofía Seijas.
From his creative universe, the designer brought to the Gala a proposal in which artisanal craftsmanship and sophistication take center stage.
Atelier Pucheta Paz with Iman Kaufman
Atelier Pucheta Paz, under the creative direction of Gustavo Pucheta and Fabián Paz, presented its proposal together with Iman Kaufman, one of its muses.
The label used the Gala to preview part of its new creative approach, linked to ANATOMY, where the body becomes the starting point and the garment’s structure.
JITRIC with India Ortega
JITRIC interpreted the Gala concept with India Ortega, bringing to the runway its own distinctive view of contemporary fashion.
The proposal was part of this journey through different languages and aesthetics of Argentine fashion.
VEVÛ with Valentina Salezzi
Suami Delelis, creative director of Vevû, and Valentina Salezzi were part of the celebration with a proposal created especially for the occasion.
The design joined the parade as another interpretation of the Latency concept and of what happens before a garment becomes an image.
Jorge Rey with Anabel Sánchez
Jorge Rey was another of the night’s big names and presented his creation with Anabel Sánchez.
The designer interpreted the Gala’s dress code from his universe, staging the work that lies behind a haute couture piece.
Benito Fernández with Serena Bruenner
Benito Fernández and Serena Bruenner joined the parade with a proposal that carried the identity of the renowned Argentine designer.
His creation was part of this dialogue between different generations, techniques, and ways of understanding fashion.
Natalia Antolín with Meli Garat
Natalia Antolín presented her proposal together with Meli Garat.
The designer participated in the lineup that sought to show how each creator can interpret a single concept from their own aesthetic identity.
Laurencio Adot with Evelyn Scheidl
Laurencio Adot and Evelyn Scheidl were central figures of another moment in the show.
The designer’s proposal joined the Gala’s journey, a night that gathered key names in Argentine fashion.
Gabriel Lage with Aldana Ramos
Gabriel Lage presented his creation alongside his muse Aldana Ramos.
The designer brought to the Gala a wholly hand-crafted haute couture piece, where craft, embroidery, and meticulous handiwork occupied a central place.
The gown, in a burgundy hue, was crafted with a silk thread specifically developed for the piece and built on a delicate skin-like transparency.
Camila Romano with Agos Barbagelata
Camila Romano and Agos Barbagelata were part of the parade with a creation specially designed for the Gala.
The proposal joined this celebration of Argentine fashion and the processes that exist behind each design.
Joti Harriague with Milagros Schmoll
Joti Harriague presented his interpretation of Latency alongside the model Milagros Schmoll.
Their proposal was incorporated into a show that aimed to showcase the diversity of languages currently coexisting in Argentine fashion.
Pablo Ramírez with Rocío Somoza
Pablo Ramírez and Rocío Somoza brought to the runway a proposal that forms part of this homage to Argentine design.
The designer was invited to interpret the Gala concept through the lens of their own creative universe.
Adrián Brown with Julia Sabate
Adrián Brown presented his creation together with Julia Sabate.
Their proposal was another piece that shaped the Para Ti Gala show, where each designer had the opportunity to transform the Latency concept into their own creation.
Marcelo Senra with Serena
Marcelo Senra and Serena took part in the presentation with a design created especially for this edition of the Gala.
The proposal joined the journey that highlighted different ways of understanding and building Argentine fashion.
Fabián Zitta with Romina Gaetani
The closing of this tour was led by Fabián Zitta with Romina Gaetani.
The designer was one of the 15 references invited to stage a creation inspired by the concept that threaded through the entire night: Latency.
Latency: looking at what happens before
The desfile was much more than a presentation of dresses. It was a way to focus on all that happens before a garment finally reaches our eyes.
Before becoming an image, fashion is time: the time for an idea, for a test, for a technique, for an embroidery, for a hand that learns and another that transmits that knowledge.
Because behind every dress there are people who cut, sew, embroider, weave, iron, test, and begin again.
In that sense, Latency proposes stopping the gaze and reclaiming the value of craft, precisely in an era when fashion images appear and disappear more quickly than ever.
And that was one of the great premises of Gala Para Ti 2026: to celebrate Argentine fashion, but also to look at what often remains invisible.
The hands. The time. The knowledge. The creation.
A Special Detail for Each Designer
As part of the celebration, each of the 15 designers received a 500 ml Jeane Mortenson home spray, a fragrance designed to accompany everyday spaces.
The chosen scent was Côte Bleu, a detail that added to the Gala experience and aimed to extend the celebration beyond the night.
Thus, each designer also took home a memento of this edition of Gala Para Ti, in which fashion, craft, and creativity were the great protagonists.
