Rosario dressed again in style. On August 12, the Metropolitan Hall hosted the 21st edition of Estilo Rosario, the traditional gathering organized by Alto Rosario that for more than two decades has forecast the trends of each new season.
This edition moved away from the traditional runway show format and evolved into an immersive experience. Under the concept “Pool Club”, the venue recreated the atmosphere of an exclusive summer club where fashion, music, design, and a variety of experiences combined to officially unveil the season’s novidades of the Spring Summer 2026.
More than 700 guests, including clients, trade press, industry leaders, opinion influencers, and figures connected to the fashion world, attended a night that reaffirmed Rosario as a key hub for the sector.
Estilo Rosario 2026: las marcas que presentaron sus nuevas colecciones
The runway brought together nationally recognized brands alongside representatives from Rosario’s design scene, contributing a federal view of the trends anticipated for the upcoming spring-summer season.
Among the brands that took part in the proposal were Kosiuko, Maria Cher, Las Pepas, Jazmín Chebar, Mishka, Allo Martínez, The North Face, Melocotón and The Bag Belt.
Each brand offered its perspective on the new season, presenting a runway that blended diverse aesthetics, from urban and relaxed looks to more sophisticated designs and standout accessories.
The participation of Rosario-based firms reinforced one of the event’s hallmarks: bringing visibility to local talent and creativity alongside major names in Argentine fashion.
“Pool Club”: The inspiration behind Estilo Rosario’s staging
One of the edition’s main stars was the scenography.
The concept “Pool Club” aimed to transport guests directly into the spirit of summer, recreating the look and feel of an exclusive pool club.
The staging complemented the collections and transformed the show into a multisensory experience, merging fashion, music, art, and design.
Additionally, the singer Juan Ingaramo delivered a live performance that accompanied the night’s progression and added one of the event’s standout moments.
The experience began even before entering the runway: in the hall, several spaces and activations from the shopping center’s brands were set up to showcase novelties and create interactive proposals for attendees.
Más de dos décadas marcando el pulso de la moda en Rosario
“Estilo Rosario is an event that has evolved alongside its brands and its audience,” highlighted Guillermina Gasparini, Center Manager of Alto Rosario.
She added: “In this edition we aimed to build a proposal where fashion is part of an integral experience, with staging that accompanies the collections and reflects the spirit of the new season.”
After 21 editions, Gasparini also stressed the importance of the gathering for the industry: “We are proud to continue offering a quality space for brands to present their proposals and to foster a meaningful meeting for the city.”
Moda, música y experiencias
The day also featured the collaboration of different brands that added experiences throughout the night.
With more than two decades of history, Estilo Rosario continues to solidify itself as one of the most important fashion gatherings in the country’s interior.
A date that not only brings together the leading brands and industry players each season, but also confirms Rosario’s place on the map of Argentine fashion.
