Argentine fashion adds another key gathering for the industry. On July 13 and 14, Casa Lucía, one of Buenos Aires’ most elegant boutique hotels, hosted a new edition of Colección Abierta, the event that brings together author-design brands with wholesale buyers from across the country and specialized press.
The initiative aims to create a meeting space where the focus is on business, but also on the value of local design and on the direct link between those who create the collections and those who bring them to various parts of the country.
A format designed for doing business
Unlike traditional fashion fairs, Colección Abierta bets on a more exclusive and curated format.
The objective is to facilitate personalized meetings between brands and buyers, in an environment where business conversations flow more directly and where, in many cases, orders are finalized during the event itself.
This dynamic allows independent brands to strengthen their growth and expand their presence in different parts of the country.
On this occasion, more than 15 Argentine brands participated in the event and presented their latest proposals. Among them stood out Vero Alfie, Dollstore and other leading national fashion labels, which contributed their signature design, creativity, and style to a day that celebrated the talent of the local industry.
Casa Lucía, a historic venue
For the first time, the event took place at Casa Lucía, the hotel housed in the historic Mihanovich building, constructed in 1929 on the traditional Arroyo Street in the Recoleta neighborhood.
After being closed for seven years, the building reopened its doors as one of the city’s most sophisticated spaces, where architecture, art, and design coexist under one roof. Among its most notable features is a five-meter mural created especially for the space by artist Cristina Codern.
With this new setting, Colección Abierta reaffirms its aim to continue boosting the talent of Argentine design and to create opportunities for brands to keep growing within the national market.
